Weizhiwang insists on the development strategy of "facing and benefiting the "three-agriculture", harmonious development, win-win for enterprise and agriculture". It has lead more than 5,000 peasant households, and each household has an income increase of 4,500 yuan. It promotes the rapid development of hawthorn industry in Jiangxian County and surrounding areas, and has become the bridge and pillar for peasants to get rich.
The main product of Weizhiwang is hawthorn preserved fruit, which is made of unique formula, vacuum precooking sugar infusion, vacuum freeze drying, microwave drying sterilization and other special technologies. It tastes sour with sweet, sweet with acid, with moderate acid and sweet, suitable for all ages, and regular consumption can reach the unique effect of softening blood vessels, dredging veins, supplementing vitamin C and calcium and appetizer. It has become consumers' first choice in the pursuit of nutritious, functional, leisure health food. Weizhiwang preserved fruit series of products have been certified as green food by the Ministry of Agriculture and Weizhiwang hawthorn has been certified as organic food.
Weizhiwang staff carry forward the enterprise spirit of "people-oriented, tough and confident, friendly service, innovative development", abide by the enterprise tenet of "sincerely pouring into the products, extending the service to customer psychology", and pursue the enterprise philosophy of "honesty, discipline, positiveness and innovation", by unremitting struggle, create an indisputable fact: Weizhiwang - the king of Chinese hawthorn. The reputation of Weizhiwang enterprise is getting better and better in people's mind. It was awarded the titles of "National Demonstration Enterprise of Agricultural Products Processing" in 2005, "National Key Leading Enterprise of Agricultural Industrialization" recognized by eight ministries and commissions including the Ministry of Agriculture in 2008, and "Key Leading Enterprise of 513" Project of Shanxi Agricultural Products Processing”in 2009.
As a member of the drafting unit of national standard "General Rule for Preserved Fruit" and "General Rule for Jam", Weizhiwang staff have high standards and strict requirements, and regard product quality as life, so that the grade of Weizhiwang brand has been constantly promoted. After being recognized as the "Famous Trademark of Shanxi Province" in 2007, it has been listed as the "China Famous Brand" at the beginning of 2010, which is the reward and approval for the hard struggle of Weizhiwang. Weizhiwang will take this as a starting point, under the new honor motivation, advances toward the renewal of higher goals.
